10 Tips To Avoid Failure In Custom Mailer Boxes
In the age of digital marketing, it’s easy to forget about physical mailers. But there are still many reasons to use them in your business.
Mailers allow you to make a good first impression on customers by taking the time to design custom boxes that match your brand’s image and stand out from competitors. You can customize every aspect of the box, making each one unique for that specific client or customer segment!
And while they may be old-fashioned in their appearance, print media is still an important part of advertising and branding–especially when it comes to direct mail efforts. If you’re not using custom printed boxes yet, it’s time for a change!
Print media provides a great opportunity to connect with prospects and leads in ways that digital advertising simply cannot.
But the truth is custom mailer boxes can look unprofessional or cheap very quickly if you don’t know what you’re doing. It’s easy to make mistakes when getting started with this kind of project, but long-term success comes from starting strong and creating a great first impression!
Here are ten quick tips to help you work more effectively with custom mailer boxes for your own brand:
Start With The End In Mind
Planning is key to any good piece of marketing–and that’s certainly true when it comes to print media. Before you start the design process, be absolutely clear about what it is you want to accomplish with your mailer. Know who the target audience is and how you can communicate with them more effectively using this project. Don’t just choose a template or design that you like–know why it works for your situation!
Target Your Audience
A direct mail piece is an excellent opportunity to connect with your audience on a more personal level than many other forms of marketing. The customized nature of the box will help your business stand out from competitors, and make it clear just how much thought and effort you’ve put into your project. Printing boxes will be worth every penny if it means getting your message across effectively, instead of just a generic brochure or advertisement!
Think Outside The Box (Literally)
Despite popular belief, you don’t have to fill every inch of your custom mailer box with information. You can simplify or streamline things by focusing on the most important message and making sure that’s communicated effectively. Remove unnecessary material from your design so you don’t overwhelm your customers with too much information.
Don’t be afraid to inject a little personality into your print materials–customers will appreciate the extra effort and personal touch you’ve added to your project. Customers like knowing that they’re receiving something just for them, so make sure it’s clear that this piece was intended only for them.
Keep It Simple
Don’t overdo it on the graphics or text–this is a simple, to-the-point project that should get your message across and nothing else. Remember that this is just one piece of marketing material in a larger campaign, and don’t go overboard with applying every strategy you know at once. Don’t try to cram too much into your design–understate and let the actual product speak for itself!
Getting Creative With Shapes Is A Good Thing
Out of all the elements on your custom mailer box, the shape is probably one of the most important. You can make it pop with simple color changes, or go for the full 3-D look. It’s perfectly okay to experiment a little–after all, there are no real rules when it comes to customizing boxes like these.
Don’t Be Afraid To Take A Step Back And Evaluate The Big Picture
If you’re creating a print campaign that includes multiple pieces of marketing material, make sure that the overall design is on point. Your custom mailer boxes should tie into your marketing strategy at multiple levels–from the information you create to how it is distributed. If this is just one part of a larger campaign (like direct mail), be sure everything matches and helps each piece work together seamlessly!
Keep It Moving
The cost of printing boxes can add up quickly, so don’t waste money paying for more than you need or will actually use! Try to keep the number of words and images that you place on your design as low as possible–if something isn’t essential to get across, remove it from the box. A single logo may be all that is needed to show off your brand, and it can be a huge part of the impression that you make on customers.
Keep It Relevant
Don’t create a marketing campaign that doesn’t have anything to do with your business objective. You don’t want your print materials to turn potential shoppers away from what you’re trying to sell–it’s important to create a message that is relevant and will draw in your audience.
Know When Enough Is Enough
Don’t keep adding more layers of information on top of what’s already been done–the smaller the better with this project, so keep things simple! You want to get customers’ attention with your print pieces, not distract them with information that won’t be read or is irrelevant. Make sure you are including the most important details–this message should say it all!
Don’t just settle for a generic mailer box when you can create something custom (custom mailer box) that will help your business stand out from the competition and show off your brand in a creative, unique way! Feel free to add a creative spin on your design, or keep it simple with a few subtle changes.