Digital Marketing Strategies Will Change in 2022
2021 has been an unpredictable year for all of us. With the deadly pandemic spreading across the globe followed by lockdown, the year was no less than a roller coaster ride for businesses. The year has brought about a lot of changes in the way companies do business. And, digital marketing is no stranger to these changes!
If you want to bring your business back on track, put it in a secure position, you need to stay updated with the latest trends that are reshaping the digital marketing landscape. So, what Google ads for small business and digital marketing strategies will look like in 2021? Read on to know what the digital marketing leaders say about this.
Social Media Will Likely Become a Top Marketing Channel
2021 is a completely new look at social media marketing. 2021 forced a lot of business owners to be online, and social media platforms have proven to be the most effective channels for online marketing. After a lot of hardships people faced last year, they are looking forward to experiencing authenticity on a new level. Whether you use Instagram posts or YouTube videos, try to provide your customers with something that they feel the authentic care you have for them.
Virtual Events Are Here To Stay
In the wake of the COVID19 pandemic, companies switched to virtual events out of necessity. However, as you move in 2021, many businesses will still organize virtual events. This transformation in the digital marketing strategy is not only due to safety concerns, but it is also a result of what 2021 has taught us.
Going virtual helps companies open their product launch or promotional event to a new audience. Moreover, visa issues or travel restrictions are no more a concern with virtual events. The best part is that this strategy allows for better participation, which means lower cost and higher ROI.
Visual Search to Become a Key Component in the SEO Game
More customers are searching via voice-powered tools, like Alexa. It might be because people have been stuck at home for a long, or this technology is easily available for search. However, it isn’t just the voice search that will rise in 2021. You can also expect other innovative visual search tools, like Google Lens. With this tool, a user can search for whatever they see. Thus, you need to focus more on the image’s alt-text and sitemaps.
Live-Stream and Influencer Content
Virtual events are great, but not if there is one-way communication. As people stayed indoors, it led to an increase in the number of people tuning into live interactions with virtual events. Whether it was a branded live stream, an interactive online workshop, or an influencer’s event, the live stream was on the rise. And, you’ll likely see this upward trajectory continuing in 2021.
The reason behind this trend is, influencer live-stream (or human-driven content) builds trust and lets the viewers dive into the moment. Take the example of Amazon Live, where influencers promote their products during live events.
Brands Will Reiterate Sustainability In 2022
Over the past years, there has been a shift in the brands moving towards sustainability through their packaging, materials, or other things. This hunt for a sustainable future continues as more consumers feel that businesses should focus on improving the environment. You can switch to a purpose-driven marketing plan that contributes to the environment.
Consumers Want To Buy From the Informed Brands
Informed consumers expect that the brands understand what they have purchased in the past and help them choose what they should purchase next. This means you need to make the most out of the consumers’ data. Use data to predict what your shoppers want to buy next and where the shoppers are in the buying cycle.
Programmatic advertising will boom:
Programmatic advertising means using artificial intelligence to make ad buying automatic. This includes real-time bidding, higher conversions, and low customer acquisition cost. Here’s how programmatic advertising works:
- When someone clicks on the webpage, the owner of the page will put an ad impression on that page.
- The advertiser who will bid highest on that impression will win and display its ad.
- The ad marketplace will then hold an auction for those marketers who are already competing for that impression.
- The ad then get delivered to the respective customer, and the customer will click on it
- The advertiser then converts that ad into sales and generates profits.
Video Marketing: Video marketing is (and will be) the most engaging and popular marketing trend. Today, around 70% of the users like to share something with a video, with 52% saying that video ads bring confidence and ensure the purchase. These ads are also not just limited to YouTube; other marketing platforms like live broadcasting of Instagram, Facebook, and short video apps are also in the race of driving higher engagement. This also means, if your ad has a video message, it is 50 times more likely to draw traffic and engagement. Furthermore, instead of just posting a YouTube video, you can also:
- Get a text version of the video.
- Publish the transcript through the embedded YouTube video to improve rankings
- Upload a raw video with subtitles to other social media platforms
- Use transcription as a standalone blog with stats and relevant images.
- Use videos as a podcast episode
Furthermore, you can also try live videos, 1:1 videos, 360-video content, and more.
2021 has forced brands to look for the most effective ways to connect with their customers. Store closures and lockdown orders meant people were inside, and they spent a lot of time online. This caused businesses to push themselves and create meaningful ways of reaching out to their buyers. All this led to a change in the PPC marketing strategies that were in the spotlight a couple of years before. Hopefully, now you have a good idea of what 2022 looks like for digital marketing. Plan your marketing strategy based on these trends to make your business a success.