Services for Mobile App Development
Mobile applications are used by businesses ranging from Fortune 500 to startups to target customers, streamline processes, provide a service, or, increasingly, as the backbone of their entire business. While there is currently a strong push within the business ecosystem for mobile-first (or even mobile-only) solutions, there are a few things to consider before hiring the developer or writing the check.
Here are five things to think about before starting a mobile app project:
Determine Who Your Users Are – Is this an internal or external app (meaning customers will see it)? Who is using the app, and what are their demographics? Who will be the administrator with the authority to add/remove users and data? Without delving deeply into this question, you may end up wasting money building for who you believe is your user rather than who your true target audience is. Don’t let this happen to you; early in the brainstorming process, gather all key stakeholders in a room for a discovery workshop to hash out requirements and agree on a course of action.
Investigate Your Competitors – If you’re entering a crowded market, creating a matrix of your competitors can be very useful in developing your app. Determine what you like and dislike about their applications, as well as why. Read their customer reviews to learn how users feel about the apps and where they fall short. Then, see if that is something you can profit from.
What is the problem that my app solves? Perhaps you are developing a mobile version of your e-commerce website. Perhaps you’d like to use a phone’s features, such as location, push notifications, and onsite photos, in a different way. But beware: if your app isn’t going to improve your existing business or provide a unique interaction with users, you should seriously consider the money and time you’re about to invest.
Is it better to be a native or a hybrid? A hybrid platform, such as Phonegap or Ionic, maybe the best choice for quick proofs-of-concept or simple data entry applications. This option allows a development team to save time by writing a single codebase that is compatible with both iOS and Android. However, if you’re planning a more complex app, consider devoting more time to native development, which entails creating separate builds for iOS and Android. This enables the app to take advantage of the most recent native-only features, such as Apple Pay, Shopify mobile app development, rich push notifications, Android Pay, and TouchID. All of these allow the developer and client to take advantage of the innovation that is taking place in our pockets and purses. Furthermore, native apps have better mobile behavior in general, and research shows that they are more accepted by users. The cost and time to market differences, on the other hand, may be worth discussing.
Plan For After The Launch – Okay, you’ve got a great idea and a plan in place. What happens once you’ve launched? How are you going to collect and respond to user feedback? Changes for incremental releases will be made by the original build team or someone in-house. Also, keep in mind that mobile phones are constantly evolving, with new features being added every few months. An app differs from a website in that changes cannot be made on the fly. Setting a release schedule for adding features, making changes, and providing a reason for users to open the app will help you be successful once you release your newly mobile baby into the wild.
Of course, numerous other factors must be considered in the planning and execution of a successful app launch. The final critical component is to find a partner or agency willing to folio3, advise, discuss ideas, and assist you in making the best decision for your company.